# Social Media Mgr
## Intro
Sanele Rochelle Mntla
WHO AM I
I am an E-Commerce Operations & Digital Growth Lead specializing in building, managing, and scaling independent fashion brands. Operating through Verana Edit, I bridge the gap between creative digital marketing and backend e-commerce execution. From building conversion-optimized Shopify storefronts and managing automated WhatsApp Business infrastructure to driving sales through outbound social outreach and streamlining hybrid logistics, I implement end-to-end digital solutions that convert casual scrollers into consistent revenue.
| Image | Caption |
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|  | Strategy that scrolls |
|  | Content that converts |
|  | Growth you can measure |
|  | Brands worth following |
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| --- |
| Digital Growth and Content Specialist |
| Social Media Manager |
| Digital Marketing Strategist |
| Logo |
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| Web Design |
| AI Marketing |
| Meta Ads |
| Google Analytics |
| AI Content Creation |
| Digital Marketing |
| Contracts & Invoices |
| Social Media Strategy |
| HubSpot Specialist |
| Persona Mapping |
| Copywriting |
| AI Prompt Engineering |
| Digital Marketing |
| Graphic Design |
| UI Design |
## Founder
OWNER & FOUNDER
THE VERANA EDIT
Curating high-end aesthetic content that resonates with modern audiences and elevates brand identity through intentional storytelling.
| Content |
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@THEVERANAEDIT.UGC
Visit my Instagram
https://www.instagram.com/theveranaedit.ugc
:icon-instagram:
## Brand Board
Beauty Brand Kit
Verana Edit
Content that glows.
Vol. 01 — 2025
VE
The Mark
Palette
Typography
Aa
Cormorant Garamond — Display
Jost — Body & Labels
ABCDEFGHIJK · abcdefghijk · 1234567890
Brand Values
| Name | Hex |
| --- | --- |
| Blush | #FBEAF1 |
| Petal | #F4C2D7 |
| Rose | #E08CAE |
| Gold | #C9A87C |
| Ink | #3A2A30 |
| Icon | Title |
| --- | --- |
| :icon-sparkles: | Glowing |
| :icon-heart: | Authentic |
| :icon-leaf: | Sustainable |
| :icon-flower: | Radiant |
| Label | Image |
| --- | --- |
| Beauty Bag |  |
| Branded Brushes |  |
| Skincare Line |  |
| Packaging |  |
| Storefront |  |
| Lifestyle |  |
| Merchandise |  |
| Social Campaign |  |
## Campaign Showcase
CAMPAIGN FEATURE
Verana Edit
Beauty, held close.
Verana Edit
A high-key studio campaign built to stop the scroll. Bold colour, exaggerated perspective, and a product that owns the frame.
| Image |
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| Value | Label |
| --- | --- |
| +212% | Engagement lift |
| 1.4M | Organic reach |
| 3.8x | Return on ad spend |
## Featured Project
FOUNDER · GROWTH & CONTENT STRATEGY
Enviro Events & Kids ZA
Two environmental education platforms I founded and grew, building digital green-skills tools for the next generation. Shaped by my work as an Environmental Researcher and Consultant in environmental management.
enviro-eventsza.lovable.app
| Label |
| --- |
| Environmental Research |
| Digital Growth |
| Content Strategy |
| Green Skills |
| Label | URL |
| --- | --- |
| Enviro Events ZA | enviro-eventsza.lovable.app |
| Enviro Kids ZA | enviro-kidsza.base44.app |
| Value | Label |
| --- | --- |
| 2 | Platforms built |
| Green | Skills focus |
| Founder | Led & grown |
## Overview
A DECADE OF
DIGITAL IMPACT
Helping brands grow through strategic content, UGC creation, and data-driven campaigns with 7+ years of experience across multiple industries.
| Value | Label | Suffix |
| --- | --- | --- |
| 50 | TOTAL REACH | M+ |
| 150 | CAMPAIGNS | + |
| 8200 | FOLLOWERS | + |
| 94 | ENGAGEMENT | % |
## Case Study: Growth
01
THE VERANA
GROWTH
Elevating fashion and style through strategic content creation and community building.
| Value | Label |
| --- | --- |
| +340% | REACH GROWTH |
| 12.4K | LIKES |
| +8.2K | FOLLOWERS |
## Services
Catch the Content!
Drag the folder to catch the falling gear
MY TOOLKIT
CAUGHT
Let's gooo! Catch 'em all!
| Icon | Label |
| --- | --- |
| :icon-camera: | Camera |
| :icon-laptop: | Laptop |
| :icon-notebook-pen: | Notebook |
| :icon-lamp: | Lighting |
| :icon-disc-3: | Ring Light |
| :icon-mic: | Mic |
| :icon-palette: | Palette |
| :icon-smartphone: | Phone |
| Message |
| --- |
| Nice catch! |
| You're on fire! |
| Incredible! |
| Keep it going! |
| Superstar! |
| Wow, smooth! |
## Detailed Services
SERVICES I PROVIDE
Story-driven social media strategy and UGC creation for brands that value authenticity, creativity, and conscious communication.
| Service Title | Details (comma separated) | Icon |
| --- | --- | --- |
| Social Media Management | Content strategy and planning, Monthly content calendars, Caption writing and hashtag strategy, Community engagement, Performance insights | :icon-share-2: |
| UGC Content Creation | Short-form video content, Product photography, Aesthetic lifestyle shots, Voiceover and faceless content, Brand storytelling videos | :icon-camera: |
| Content Strategy | Brand voice development, Content audits, Platform optimization, Trend research, Campaign ideation and launch support | :icon-target: |
| AI Marketing and Strategy | AI-driven content personalization, Predictive campaign analytics, Automated trend discovery, AI-powered creative workflows, Strategic AI integration audits | :icon-sparkles: |
| Digital Marketing | SEO optimization, Email marketing campaigns, Pay-per-click advertising, Conversion rate optimization, Marketing analytics and reporting | :icon-bar-chart: |
## Toolkit & Software
MY CREATIVE TOOLKIT
The essential software and systems I use to streamline workflows, elevate content, and ensure seamless client collaboration.
| Category | Tools (comma separated) | Icon |
| --- | --- | --- |
| Content & Video Editing | CapCut, Premiere, Lightroom, Canva, Substance | :icon-video: |
| Organisation & Strategy | Notion, Trello, Google Workspace, Whiteboards | :icon-folder-kanban: |
| Web Design & Development | Squarespace, Wix, WordPress, Framer, Figma | :icon-laptop: |
| AI Marketing & Creation | Claude AI, ChatGPT, Sora, Higg Field, Nano Banana | :icon-sparkles: |
| Digital Marketing & Ads | Meta Ads, Google Analytics, Google Trends, Business Suite | :icon-line-chart: |
| Social Media Management | Hootsuite, Buffer, Later, Instagram, TikTok | :icon-megaphone: |
| CRM & Sales Systems | HubSpot, Salesforce, Pipedrive, Slack | :icon-users: |
| Contracts & Operations | Invoices, Contracts, HelloSign, DocuSign | :icon-file-text: |
| Virtual Communication | Microsoft Teams, Google Meet, Zoom, Slack | :icon-video-off: |
## Case Study: Results
THE BRAND
EVOLUTION
Orchestrated a multi-platform launch reaching over 2.5M users with an 8.2% conversion rate.
| Value | Label |
| --- | --- |
| 2.5M+ | TOTAL REACH |
| 8.2% | CONVERSION |
| 6.2x | ROAS |
## Feed Audit
FEED AUDIT: **BARE**
Transforming brand identity through strategic content curation and aesthetic alignment.
BEFORE AUDIT
AFTER AUDIT
| Audit Point |
| --- |
| Inconsistent color story |
| Lack of high-quality UGC |
| Weak engagement hooks |
| Solution |
| --- |
| Cohesive brand palette |
| Curated lifestyle imagery |
| Data-driven hook strategy |
Audit Findings
The Verana Strategy
Slide to compare
## Case Study: Strategy
STRATEGY
CASE STUDY
MASTERING THE REEL FORMULA
https://d6yvfl55smr7u.cloudfront.net/assets/0yf9drpt-1780261181843-imageorientation1721299080384.jpg
https://www.instagram.com/reel/DSBGIYyDXUU/embed/captioned/
https://www.instagram.com/reel/DSBGIYyDXUU/
Watch on Instagram
| Phase | Description | Icon |
| --- | --- | --- |
| THE HOOK | Stopping the scroll within the first 1.5 seconds using visual contrast and high-stakes copy. | :icon-anchor: |
| THE BODY | Delivering rapid-fire value with rhythmic editing that mirrors the background track. | :icon-zap: |
| THE CTA | A direct, low-friction invitation to engagement that converts viewers into followers. | :icon-arrow-right-circle: |
## Beauty Campaign
THE BEAUTY
EDIT
SOCIAL MEDIA CAMPAIGN FOR BLOOM SKINCARE
A high-concept visual narrative designed to translate skin-deep luxury into a digital experience. We focused on tactile textures, soft lighting, and an editorial flow that speaks to the conscious consumer.
| Label | Value |
| --- | --- |
| Engagement Rate | 12.4% |
| Sales Increase | +45% |
| Content Saves | 2.8K |
Social
Campaign
## Campaign Ecosystem
BRAND
ECOSYSTEM
ORGANIC SKINCARE CAMPAIGN
A multi-touchpoint brand experience designed to maintain visual consistency across physical and digital environments.
| Touchpoint | Mockup | Details |
| --- | --- | --- |
| LIFESTYLE |  | Premium editorial lifestyle photography establishing the brand's visual mood. |
| STOREFRONT |  | Minimalist boutique design reflecting the brand's organic and luxury ethos. |
| BANNER |  | Wide-format digital assets optimized for high-conversion web placements. |
| MAGAZINE |  | High-fashion digital editorial layout for global beauty publications. |
| BILLBOARD |  | Large-scale urban placements for maximum brand awareness and impact. |
## Familine Ecosystem
FAMILINE
EDITORIAL
THE NEW CLASSIC COLLECTION
Familine redefines timeless fashion through minimalist silhouettes and intentional craftsmanship. This ecosystem showcases a cohesive brand presence across all high-fashion touchpoints.
| Touchpoint | Mockup | Details |
| --- | --- | --- |
| LIFESTYLE |  | High-end editorial lifestyle shot capturing the 'Familine' essence. |
| STOREFRONT |  | Minimalist boutique design in a luxury retail environment. |
| BANNER |  | Elegant wide-format digital assets for web hero placements. |
| MAGAZINE |  | Digital editorial layout for premium fashion publications. |
| BILLBOARD |  | Large-scale urban campaign visual for maximum street impact. |
## Familine Strategy
FAMILINE
STRATEGY
MARKETING BLUEPRINT
| Pillar | Tactics |
| --- | --- |
| HERITAGE STORYTELLING | Leveraging intentional craftsmanship and minimalist silhouettes to build a premium 'New Classic' narrative. |
| EDITORIAL PARTNERSHIPS | Collaborations with high-fashion digital publications and aesthetic creators to ensure top-of-mind brand awareness. |
| OMNICHANNEL CONSISTENCY | Maintaining a warm, neutral visual language across urban billboards, luxury storefronts, and digital banners. |
## Bare Skincare Strategy
BARE SKINCARE
STRATEGY
ORGANIC GROWTH PATH
| Pillar | Tactics |
| --- | --- |
| CLEAN BEAUTY UPRISING | Highlighting organic sourcing and sustainable packaging as the primary value proposition. |
| TACTILE VISUALS | Utilizing macro photography of textures and ingredients to evoke a sensory response from digital audiences. |
| EMPATHY-LED MARKETING | Building a community through education-first content that addresses conscious consumer skin concerns. |
## Instagram Collaboration
Mock Feed Example
Before
Polished Feed Result
After
A cohesive, on-brand feed that converts
Consistent palette, considered composition, and a clear story across every post.
| Icon | Title | Description |
| --- | --- | --- |
| :icon-palette: | Unified palette | Soft pinks and warm citrus tones tie every frame together. |
| :icon-layout-grid: | Balanced grid | Product, lifestyle, and editorial posts alternate with intent. |
| :icon-trending-up: | Higher engagement | Clear messaging and polish drive saves, shares, and sales. |
lara.lea
Lara Lea x Maison Glacée 🍦
Discover the sweet side of summer. #LaraLeaXMaisonGlacée
128
245K
842
| Post Image | Likes |
| --- | --- |
|  | 12.4K |
|  | 8.9K |
|  | 15.1K |
|  | 9.2K |
|  | 21.5K |
|  | 11.2K |
|  | 7.8K |
|  | 10.4K |
|  | 14.3K |
## Editorial Showcase
BLOOM
EDITORIAL
A CINEMATIC SOCIAL CAMPAIGN
Elevating everyday skincare to an art form. This campaign leverages high-motion visual storytelling and organic textures to stop the scroll and build brand desirability.
| Image Source | Label |
| --- | --- |
|  | TEXTURE |
|  | RADIANCE |
|  | ESSENCE |
SOCIAL FIRST CONTENT
## Content Calendar
CONTENT CALENDAR
A strategic weekly curation designed for high-impact engagement and aesthetic consistency.
| Day | Content Type | Strategy Idea | Icon | Visual Reference |
| --- | --- | --- | --- | --- |
| MONDAY | The Aesthetic Hook | High-concept short-form video establishing the brand's visual mood for the week. | :icon-video: |  |
| WEDNESDAY | Strategy Deep-Dive | Educational carousel focusing on industry insights or 'how-to' value-adds. | :icon-layers: |  |
| FRIDAY | Editorial Feature | Static high-end portrait or product shot with storytelling captions. | :icon-image: |  |
| SUNDAY | Behind The Edit | Raw, authentic process clips or community Q&A to build trust and connection. | :icon-sparkles: |  |
## Why Work With Me
LEVEL 5 STRATEGIST
Unlocking brand potential, one campaign at a time.
| Attribute | XP Level | Icon |
| --- | --- | --- |
| Content Strategy | 92 | :icon-zap: |
| Community Building | 90 | :icon-users: |
| Paid Social Ads | 84 | :icon-trending-up: |
| Analytics | 80 | :icon-bar-chart-3: |
| Brand Storytelling | 98 | :icon-sparkles: |
| Achievement | Description | Icon |
| --- | --- | --- |
| Viral Architect | 340% Reach Growth achieved in 90 days. | :icon-trophy: |
| Conversion Master | 8.2% Conversion Rate unlocked for Tech Launch. | :icon-target: |
| Community Champion | 94% Engagement Rate maintained across pillars. | :icon-heart: |
CLASS: SOCIAL MEDIA ARCHITECT
CURRENT MISSION: Elevating your brand through intentional storytelling and AI-driven precision.
## My Process
| Phrase |
| --- |
| STRATEGY & RESEARCH |
| AI IDEATION |
| CONTENT PLANNING |
| VISUAL DESIGN |
| VIDEO PRODUCTION |
| ANALYTICS & GROWTH |
## Testimonials
4.9
Extraordinary
BASED ON 150+ BRAND COLLABORATIONS
| Name | Review | Location |
| --- | --- | --- |
| Luxury Fashion Co. | Rochelle completely transformed our Instagram presence. Our reach tripled in just three months. | PARIS, FR |
| Urban Coffee House | The UGC content produced was so authentic and high-quality. Our customers loved it. | CAPE TOWN, SA |
| Glow Beauty | Strategic, creative, and data-driven. The results speak for themselves. Truly level 5 strategy. | LONDON, UK |
## Closing
READY TO
TRANSFORM?
LET'S CREATE SOMETHING REMARKABLE
BOOK A DISCOVERY CALL
https://socialmediamanager.figma.site/booking
theveranacollective@gmail.com
